Brand Partnerships · Friend of the Brand

A rare authority
profile for brands
built on trust, precision
and control.

Serdar operates in a category with no commercial noise. No brand conflicts. No entertainment adjacency. Pure authority. Earned through over a decade of correct decisions at the highest level of European football.

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01. The profile

The ambassador profile
that does not exist
anywhere else.

Serdar Gözübüyük is the opposite of that profile. No club affiliation. No competing commercial endorsements. No entertainment adjacency. No controversies. Over a decade of correct decisions under maximum scrutiny. An authority that no marketing budget can manufacture.

The distinction

"The only person on the pitch both teams must respect. Before the match, during, and after."

Zero conflicts
No competing
endorsements

FIFA Elite for over a decade. No club affiliation. No competing commercial endorsements. The trust mandate is foundational. The reason the position is rare.

Earned authority
Cannot be
manufactured

Authority built through over a decade of public decision-making under maximum scrutiny. No PR campaign creates this. No brand deal approximates it.

Category fit
Precision and
control

For brands whose product proposition is built on precision, trust, and controlled performance, the values alignment is structural, not cosmetic.

02. Category fit

Eight sectors.
One partner
in each.

A mechanical watch movement in close detail. Open Complication 05

Watchmaking, precision instruments, fine craft.

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A grand marble banking hall in low light. Open Complication 03

Financial services, insurance, payments, wealth.

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A black luxury sedan on a mountain road at sunset. In discussion Complication 01

Premium automotive, aviation, travel infrastructure.

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A tailored suit lapel in warm light. Open Complication 04

Premium grooming, luggage, fragrance, style.

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A luxury hotel suite at night with city lights beyond. Open Complication 07

Hotels, resorts, hospitality, premium stays.

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A sprinter silhouetted mid-stride in low light. Open Complication 08

Recovery, training, and performance technology.

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Match day
03. Partnership programmes

Two formats.
One standard.

Premium programme
Friend of
the Brand.
Long-term affinity. Category exclusive. Values-led.
Long-term affinity partnership · minimum two seasons
Authentic integration into brand storytelling · not campaign talent
Editorial and event presence aligned to brand calendar
Category exclusivity protected for the full term
Structured and managed exclusively by Apex
Structural programme
Category Exclusive
Partner.
Commercial territory. One season minimum. Full activation.
Category exclusive partnership · one brand per sector
Minimum twelve months · structured for compounding value
Campaign integration, social presence, and event activation
Speaking and executive session tie-in available
No competing brand conflicts within the portfolio
Full activation plan built by Apex before signature
04. Exclusivity

One partner
per category.
One season
at a time.

Apex structures every partnership around category exclusivity. No competing brands, no conflicting associations, no diluted positioning. Commercial territory that compounds over time. Not transactions that expire.

Category One brand per sector. No competing brands within the same category for the full term.
Duration Twelve to twenty-four months minimum. Built to compound. Not to expire.
Conflicts Zero brand conflicts across the entire portfolio. No soft overlaps hidden behind convenience.
Structure Apex is engaged for ongoing representation and compensated on closed partnerships. The commercial alignment is structural across the lifecycle.
Management All partnerships structured and managed exclusively by Apex. One point of contact. End-to-end.
Intake Confidential. First conversation is thirty minutes. No deck. Category logic first.
Time
05. Commercial assets

What a brand
activates when
they partner
with Serdar.

450+
Eredivisie
matches

Volume of work at the highest level of Dutch football.

100+
International
matches

A track record that spans UEFA Elite, FIFA international list, and Champions League.

100+
Speaking sessions
per year

Executive access. Boardrooms, governments, universities.

29K
Instagram
followers

@serdargozubuyukfifa. A focused, high-credibility audience.

15+
Years public
profile

Zero controversies. Zero reputational noise.

Eredivisie
referee of the year

The Golden Ticket. Voted the league's best referee four times.

06. Market reach

Three markets.
One profile.
No conflicts.

Netherlands Primary market. Eredivisie recognition. KNVB structural partnerships. Royal and governmental access.
Turkey Strong media presence: Hürriyet, Daily Sabah. Turkish-Dutch background creates authentic cultural bridge. Significant audience in premium consumer segments.
Europe Champions League and UEFA Elite coverage across pan-European broadcast markets. Recognition through major media outlets.

"Most commercial association sits next to elite sport. The Apex mandate places the partner where the standard is decided. At the centre of the frame, not the margin."

Apex Partnerships & Advisory

Turkish market · specific opportunity

Serdar's Turkish-Dutch profile creates a unique and authentic commercial bridge for brands expanding into the Turkish market, or Turkish brands seeking European credibility.

07. How a partnership starts

Six beats.
One signature.
Category closed.

Week 01
First contact

Direct outreach or inbound request. Category assessed immediately.

Week 02
First conversation

Thirty minutes. No deck. Category logic and brand ambition.

Week 03
Proposal

Built around the brand's business. Not a template.

Week 04
Negotiation

Scope, timeline, legal. The exclusivity clause does not move.

Week 05
Terms

Contract drafted. Legal review on both sides. Activation plan aligned.

Week 06
Signed

Contract executed. Category closed. Activation begins.

Request a category briefing.

A briefing covers fit, exclusivity terms, and the path forward. Confidential. No deck required. Include your category, time horizon, and what must stay commercially protected.

Contact Danny Schuurman
Based in Amsterdam, Netherlands
Request a category briefing
Or schedule a 30-min call
Or book the first conversation directly

Thirty minutes. Confidential.