What's open.
What's in motion.
What's closed.
A live record of every category Apex tracks for the firm's current talent. Updated as conversations move forward and as positions get signed.
Category is available for partnership conversations. No exclusive contract signed. CMO outreach welcomed.
Active partnership conversation underway with one or more brands. Category is not yet committed but is being actively shaped.
Partnership signed within this category. No competing brand will be considered for the duration of the contract.
Category will not be entered. Reasons include structural conflicts of interest, values alignment, or the firm's operating principles.
Twelve tracked categories.
Most still open.
In discussion
Complication 01
Mobility & Travel
Premium automotive, aviation, travel infrastructure.
In discussion
Complication 02
Health & Performance
Sleep, recovery, nutrition, conditioning.
Open
Complication 03
Finance & Trust
Financial services, insurance, payments, wealth.
Open
Complication 04
Lifestyle & Presence
Premium grooming, luggage, fragrance, style.
Open
Complication 05
Time & Craft
Watchmaking, precision instruments, fine craft.
Open
Complication 06
Sports Nutrition & Supplements
Food, sport nutrition, supplements, vitamins.
Open
Complication 07
Hotels & Hospitality
Hotels, resorts, hospitality, premium stays.
Open
Complication 08
Conditioning & Method
Recovery, training, and performance technology.
Open to signed
in three to
six months.
Apex never holds a category artificially open by stalling conversations. If a category is in discussion, it is in discussion with one or two brands at most, and other interested parties are told that directly. Honesty is structurally cheaper than ambiguity.